In Mar 2013 Intelligent Travel identified a key travel safety management factor was missing from their unique, personalised travel safety ratings. Aviation/air travel safety. So it created the first, country safety aviation rating. The only universal risk metric for evaluating air travel safety to/from any country.

Is it safe to travel?

Copy Cats

“It goes without saying, when you have a good idea and put it into practice, you attract copy cats”

noted Tony Ridley, CEO of intelligent Travel. Recently, some larger international companies have claimed they have created “new” airline risk ratings for travellers”.

“We find that odd that they have tried to copy us and still failed to create an effective aviation safety ranking. What they have put in place is merely a popularity rating for airlines, devoid of real safety and risk management metrics”

he noted.

“This in turn creates false safety metrics for users and scheduling nightmares for travel management providers as they try to then work around airlines that are/aren’t deemed as safe by these non-safety based evaluations”

concluded Mr Ridley.

Online Booking Integration

Within weeks of establishing a consistent safety rating for each country’s aviation movements, Intelligent Travel and travel management technology company Serkointegrated the safety metric into their online booking tool. This enables each traveller, TMC and travel manager to evaluate the aviation safety related to each and every booking, in real time. It also makes comparative assessments between the country in which a traveller is departing, transiting through and their final destination.

Airline Risk Rating Systems

Consumers and travellers have been mislead/ill informed with the true nature of many so called airline risk rating systems. The data and formula that comprises the resulting rating is often tainted with passenger reviews, cargo transport data, seat volume and numerous other non-safety metrics. This also includes referencing federal or EU “black lists” which also don’t effectively evaluate aviation safety and operational standards. The result is a flawed system that then creates a false sense of safety management within companies and presents unnecessary scheduling conflicts for travel management providers as they try to book flights on so called “approved” airlines within the non-safety based advisory systems.

Malaysian Airlines Tragedies – Benchmarking

A good benchmark for evaluating air travel is to apply the “tool/process” to Malaysian airlines, pre-tragedy. If the result is that the journey and airline is “safe” then you can quickly determine that a supporting tool/system is not accurate or transparent. Intelligent Travel released their Country Aviation Ratings weeks before the first Malaysian Airlines tragedy, and suitably identified and warned of operational deficiencies and weaknesses within the country of departure and those in which the aircraft was scheduled to fly through/over. It also noted significant, relative, weaknesses in aviation safety management between other, more developed countries serviced by the airline. These weaknesses are universal to all airline providers, regardless of specific airlines, management and aircraft. It also applies to charter aircraft. This is the first and integral step in determining aviation safety standards.

Intelligent Travel – Making travel safer….one trip at a time!


Travel Safety Experts
Travel Safety Experts

Travel health, safety, security and risk management experts